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Measuring Whether a Lead Campaign Actually Paid Off
Generating leads is easy to measure by volume, but volume alone doesn't tell you whether a campaign made money. This calculator answers the question every marketing budget owner eventually has to answer: for every dollar spent generating leads, how many dollars in revenue and profit came back?
It works from four inputs you almost always have on hand after a campaign wraps: how many leads came in, how many of those leads turned into closed deals, what the average deal is worth, and what the campaign cost to run. From those four numbers, it derives your conversion rate, the revenue attributable to the campaign, net profit, cost per lead, and return on investment.