The Fundamentals of Open-to-Buy (OTB) Planning
For retail store managers, boutique owners, and e-commerce merchandise buyers, maintaining control over inventory purchases is critical for liquidity. Open-to-Buy (OTB) is a financial planning tool that calculates the retail dollar amount of inventory a buyer can purchase during a specific month.
The goal of OTB planning is to ensure you have enough stock to meet planned sales targets while preventing overstocking, which ties up cash and leads to costly markdowns. OTB acts as a purchasing budget for the buying team.
To calculate OTB, you must know your planned sales, planned markdowns, and target ending inventory. These represent the total merchandise required. Subtracting beginning inventory from this total yields the OTB budget.