The Importance of Utilization Rates in Service Businesses
For professional service firms, advertising agencies, law practices, and software consulting companies, time is the primary inventory. Billable utilization rate measures the percentage of an employee's total working hours spent on revenue-generating client projects.
Utilization rate is the primary driver of agency profitability. If consultants spend too much time on non-billable administrative tasks, internal training, or sales pitches, the firm will struggle to cover its payroll and overhead expenses.
To calculate the utilization rate, divide billable hours worked by the total working capacity (typically 2,080 hours per year for a full-time employee). A target utilization rate for consultants ranges between 70% and 85%.