marketing calculator
Calculate CTR, opt-out rate, conversion rate, cost-per-conversion, and ROI for SMS marketing campaigns.
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SMS CTR
8.00%
Save this page to compare text campaign performance, monitor subscriber unsubscribes, and track mobile ROI.
Formula
CTR = Clicks / Sent × 100. Opt-Out = Opt-Outs / Sent × 100. Cost per Conversion = Campaign Cost / Conversions.These metrics show audience engagement, list churn (opt-out), and net campaign profitability.
Step by step
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Guide
Understand the paid media metrics that actually matter. Learn how CPC, CPM, CTR, CPA, ROAS, and ROI connect, when to use each one, and how to avoid reporting cheap traffic as business success.
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Summary
SMS CTR
8.00%
Click-through rate of text link.
Opt-Out Rate
0.50%
Percentage of list that unsubscribed.
Net Profit
$3,400.00
Campaign revenue minus SMS cost.
D3 visualization
Compare text delivery costs against generated sales revenue and profit.
Guide
SMS marketing boasts open rates as high as 98%, but text messages are intimate channels. Subscribers have low tolerance for spam. To run profitable campaigns, you must monitor opt-out (unsubscribe) rates alongside CTR, conversion rates, and acquisition costs.
This calculator helps you analyze mobile performance metrics. Compare text metrics with other channels using the email open rate calculator or the landing page conversion calculator.
Text marketing campaign economics are calculated using these core equations:
$$\text{Campaign Cost} = \text{Total SMS Sent} \times \text{Cost Per SMS}$$
$$\text{Click-Through Rate (CTR)} = \frac{\text{Total Clicks}}{\text{Total SMS Sent}} \times 100$$
$$\text{Opt-Out Rate} = \frac{\text{Total Opt-Outs}}{\text{Total SMS Sent}} \times 100$$
$$\text{Conversion Rate} = \frac{\text{Total Conversions}}{\text{Total Clicks}} \times 100$$
$$\text{Cost Per Conversion (CPA)} = \frac{\text{Campaign Cost}}{\text{Conversions}}$$
$$\text{Net Profit} = (\text{Conversions} \times \text{Revenue Per Conversion}) - \text{Campaign Cost}$$
$$\text{ROI (\%)} = \frac{\text{Net Profit}}{\text{Campaign Cost}} \times 100$$
High message frequency can drive short-term sales but causes high subscriber opt-outs. An opt-out rate above 1% per blast is a warning sign. Track subscriber churn metrics alongside campaign profit using the customer churn and retention calculator to protect list value.
SMS Opt-Out Rate
The percentage of messaged contacts who unsubscribe from the list.
SMS CTR
Clicks divided by total messages sent, measuring link engagement.
Cost per SMS
The cost to send a single text message, including base platform and carrier fees.